In their new book, Sap and Google: The Rise and Fall of an Innovation Industry, author Scott Alexander and his co-authors explain how the two tech giants built a new kind of consulting firm.
The book is a must-read for anyone looking to get started with consulting and for anyone who wants to understand how their business model has changed.
They also provide an inside look at how they built their company from scratch.
Here’s what they said about consulting and how it’s evolved: “The key thing that I’ve noticed is that most of the work that I do as an advisor is very much not about my clients.
It’s more about me and my work, and I’m the person who actually puts the work together.
So if I don’t have the client involved, then the whole idea is just to get the work done.”
In fact, it’s often the clients who have to provide the bulk of the consulting work.
And while it’s true that the work can be a lot of fun for the clients, Alexander says, the payoff is often far less than the consulting fee.
“You don’t really want to pay more money for the work, because you’re doing less than you would if you were doing it yourself,” he says.
It becomes part of who I am, and that’s important.” “
It’s not just the work.
It becomes part of who I am, and that’s important.”
In addition to providing consulting services, Alexander and co-author Michael DeBenedetti also help clients build their own online and mobile apps, as well as run their own websites and social media accounts.
“Our focus is on building software that can help businesses reach customers and get them to their websites,” Alexander says.
The authors found that the key to a successful online consulting business is not just building the platform but also making sure that the site is relevant to the customers.
“We find that there’s a lot more value to building an online platform than there is to building a website,” DeBensett says.
Alexander and DeBentsetti also have experience in digital marketing and marketing automation.
They believe that the rise of digital marketing is about more than simply providing content, but also helping customers reach their goals.
“The biggest thing I see in this new generation of marketers is that they want to build their businesses with more value and less of a human element,” Alexander said.
“That’s not a new thing.
It was a trend for a long time.
But now it’s getting to a point where businesses can afford to spend a little bit more on technology and on marketing and on human resources.”
“If you have a human touch to the whole process, the way they work and the way that they communicate is more important than the software,” De Bensett adds.
The first version of the book was published in February 2018, but it’s been published online in 2018 as a free PDF book.
The new edition is due out in March 2019.