An Australian sleep consultant says the baby sleep market is growing and the trend is on the rise.
Baby sleep consultant Sarah Jevons says the market is booming with more babies sleeping through the night.
“It’s an extremely important part of the baby’s development.
I think it’s a really important part,” she said.”
The research is showing that if babies are sleep deprived, they’re less likely to be healthy, less likely be well-adjusted, and that’s really worrying.”
A baby sleep specialist says baby sleep is not just a baby’s best friend.
Sarah Jevon is the most popular sleep consultant in Australia and says it’s no surprise baby sleep has increased.
“What’s surprising is that there are more babies doing it now than there were 10 years ago,” she says.
“We have a growing market for baby sleep and there’s a lot of research that says that there’s definitely a market for it.”
There’s a demand for it and we’ve seen that for a while.
“Ms Jevsons is a licensed sleep consultant and the owner of the Sleep Consultants Network.”
I know a lot about babies, I have been a consultant for more than 30 years,” she explains.”
And so I know the market pretty well.
“In the past couple of years, baby sleep consultants have started to get more active in the market.
The Sleep Consultant Alliance was formed in the 1980s and was set up to promote the practice of baby sleep.
The Alliance promotes the practice as a safe and effective way to reduce sleep problems in babies and children.”
Our work is based on the principles of sleep hygiene, sleep quality and sleep health,” Ms Jevosons said.
She says a lot has changed in the last five years and it’s not just the amount of baby sleeping.”
Babies have got much better sleep hygiene,” she explained.”
They’re much more sensitive to the changes in the environment and their behaviour.
“Some babies are now doing a bit of a bit more walking.”
But it’s the same basic principles.
“Ms Sells says there is an increased need for baby support.”
Baby sleep is so important to the developing baby and to the child, and for most people in this country it’s really just a matter of time before they’re going to need that,” she advises.